So, the reality of book fairs is that they are often under-attended – depending on the location, the weather, the season and whatever else is doable at the instead. Basically, people don’t flock to book fairs and those who do face the desperate puppy-dog stares of every single author in attendance.
Sales are rarely significant and in many cases, barely cover the cost of attending. So why the hell do we bother?
Well, a few sales are better than no sales, because at least people are reading your book (unless they are using them to prop up a bed with a wonky leg), but the main advantage of attending book fairs is the networking opportunity it presents. The chance to chat to other authors and find out what is working for them, to share your woes and to find out about other events and opportunities that might help you become the next JKR.